These former Trump voters are determined to stop him. Here’s how

President Joe Biden, Vice President Kamala Harris, and their surrogates need to focus their time and resources on consolidating the Democratic base and touting the president’s accomplishments in office. Yet anti-Trump Republicans also have work to do when it comes to building support for Biden.

A group of anti-Trump Republicans are launching their second “Republican Voters Against Trump” campaign against the former president, planning to spend $50 million and use homemade testimonial videos from voters who supported Trump in one of both of his previous campaigns—but cannot vote for him in 2024.

Donald Trump clinched the Republican presidential nomination Tuesday, despite his two impeachments and four criminal indictments. His true Achilles’ heel will be the significant number of Republican voters who refuse to support him. 

Sarah Longwell, president and founder of the Republican Accountability PAC, issued this statement about the campaign:

“Former Republicans and Republican-leaning voters hold the key to 2024, and reaching them with credible, relatable messengers is essential to re-creating the anti-Trump coalition that made the difference in 2020.

“It establishes a permission structure that says that—whatever their complaints about Joe Biden—Donald Trump is too dangerous and too unhinged to ever be president again. Who better to make this case than the voters who used to support him?”

The campaign released this 67-second video accompanying the launch.

A significant number of Republicans might be open to such a campaign. They include supporters of former South Carolina Gov. Nikki Haley, whose strongest performance came in cities, college towns, and suburbs, and particularly among college-educated voters, according to CNN.

Haley won Vermont (50%) and Washington, D.C. (63%), and received more than 30% of the vote in New Hampshire, Virginia, South Carolina, Utah, Colorado, and Massachusetts. Haley also got 570,000 votes in three key swing states: Nevada, North Carolina, and Michigan, Reuters reported.

Remember how close the 2020 election actually was? Although Biden received 7 million more votes, just a small shift in votes could have given Trump the Electoral College victory.

According to a Council on Foreign Relations report, if Trump had picked up 42,921 votes in Arizona (10,457), Georgia (11,779), and Wisconsin (20,682), plus the one electoral vote in Nebraska’s 2nd Congressional District, which he lost to Biden by 22,091 votes, he would have won the Electoral College outright. If he’d lost Nebraska’s 2nd, the House would have then decided the election. Republicans held the majority of state delegations in the newly inaugurated Congress, and they undoubtedly would have chosen Trump.

However, Haley dropped out of the race last week, leaving no opposition for Trump. Yet in Tuesday’s primaries, she still received nearly 78,000 votes in Georgia—far more than the number of votes Trump asked Georgia Secretary of State Brad Raffensperger to “find” in order to overturn Biden’s 2020 victory in the state. Haley also got 21% of the vote in Washington state.

It’s not yet known how much of Tuesday’s Haley support came from early votes cast before she quit the race, but in Georgia, The New York Times estimates that “less than 5%” of Election Day votes were cast for her. Protest votes for sure—but the reality is that over 13% of Peach State voters chose Haley—when they had her as a choice and when they didn’t. 

Haley declined to endorse Trump when she dropped out of the race, saying instead that “it is now up to Donald Trump to earn the votes of those in our party and beyond who did not support him.” She added that “politics is about bringing people into your cause, not turning them away.”

And while Trump invited Haley supporters to join his right-wing MAGA movement, he also bashed many of her supporters as “Radical Left Democrats.”

Biden seized on the opportunity and commended Haley for being “willing to speak the truth about Donald Trump.”

“Donald Trump made it clear he doesn’t want Nikki Haley’s supporters. I want to be clear: There is a place for them in my campaign,” Biden said in a statement. “I know there is a lot we won’t agree on. But on the fundamental issues of preserving American democracy, on standing up for the rule of law, on treating each other with decency and dignity and respect, on preserving NATO and standing up to America’s adversaries, I hope and believe we can find common ground.”

Polls indicate that Biden could gain support among Haley voters. An Emerson College poll released after Haley quit the race found that 63% of her supporters back Biden and just 27% support Trump, with 10% undecided, The Hill reported.

A Washington Post/Quinnipiac University poll saw slightly different results.

Recent polling from Quinnipiac University found that about half of Republicans and Republican-leaning voters who supported Haley would vote for Trump, while 37 percent would vote for Biden. Twelve percent said they would abstain, vote for someone else or hadn’t yet decided what to do.

It’s clear that there’s room for Republican Voters Against Trump to break through. Longwell said her PAC has already raised $20 million and hopes to raise another $30 million before the November election, Forbes reported. Major donors include several anti-Trump billionaires—Reid Hoffman, co-founder of LinkedIn and a major Democratic donor; Seth Klarman, who runs the Boston-based Baupost hedge fund, and John Pritzker, a member of the family that founded the Hyatt hotel brand.

The RVAT campaign plans to deploy ads on television, streaming, radio, billboards, and digital media in critical swing states, focusing on Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin.

Longwell is a longtime Republican strategist and former national board chair of the Log Cabin Republicans, the conservative LGBTQ+ organization. She was among the early Never Trumpers, refusing to endorse him in 2016. In 2018, she became a co-founder of the anti-Trump conservative news and opinion website The Bulwark.

In an interview on MSNBC’s “Morning Joe,” Longwell said Republican Voters Against Trump is building on experiences from the 2020 presidential race. In the 2022 midterms, the group also campaigned against MAGA extremists like gubernatorial candidates Kari Lake in Arizona and Doug Mastriano in Pennsylvania.  

In 2020, Longwell said the group first ran traditional attack ads that really beat up on Trump and went viral. But the ads actually turned off and failed to persuade the center-right Republican voters they were trying to reach.

They had more success running personal testimonials from former Trump supporters. Longwell said such testimonials created a “permission structure” which showed there was a community of people who identified themselves as Republicans but were also anti-Trump.

Longwell acknowledged that about 70% of the GOP has gone “full MAGA”—they believe the 2020 election was stolen, but the remaining 30% are persuadable. “Some of those people are going to go home to Trump … They are sort of always Republicans,” Longwell said on “Morning Joe.” 

“There is another group in that 30% that I think has already been voting for Joe Biden,” she added.

Then Longwell described a third group of right-leaning independents, or soft GOP voters, who are “double doubters.”

“They have a tough time voting for Democrats, but also don’t think Donald Trump is a Republican, not like the kind of Republicans of (Ronald) Reagan or John McCain or of Mitt Romney that they like, ...

”We think about this less like building a pro-Joe Biden coalition — because a lot of these people they don’t love Joe Biden — but what you can do is build an anti-Trump coalition.”  She added that the  goal is to get as many of them as possible to come around and vote for Biden.

Watch Longwell’s full MSNBC interview below.

The RVAT testimonials do not promote Biden’s record in office, and the issue of abortion rights isn’t raised. Instead, the videos focus entirely on attacking Trump.

There are a lot more ways to criticize Trump this time around than during the 2020 campaign: the Jan. 6 insurrection, the threat he poses to democracy as a wannabe dictator, his softness on Vladimir Putin and willingness to abandon Ukraine, his four criminal indictments, and his mental fitness to be president, just to name a few. That has led some of the Republican voters to say that Joe Biden is the first Democrat they’ve ever supported.

Here are two of the testimonials posted on X, formerly known as Twitter:

Ethan from Wisconsin voted for Donald Trump in 2020 but will support Joe Biden in 2024 because he believes Donald Trump is not fit to be president: “January 6 was the end of Donald Trump for me.” pic.twitter.com/O1WlStOec5

— Republican Voters Against Trump (@AccountableGOP) March 13, 2024

Eric from Louisiana is a former Trump voter who will never vote for him again: “Biden versus Trump 2.0. I don’t think that’s most people’s dream race, but it is the easiest choice I’ve ever had, and I was a long-time Republican who never considered voting Democrat.” pic.twitter.com/g5h9eYCpfj

— Republican Voters Against Trump (@AccountableGOP) March 13, 2024

Longwell, writing for The Bulwark, said what she’d like to see next is former Trump appointees step up and come out in force against him—beyond essays in elite news outlets like The Atlantic or in an occasional interview on CNN. These include Defense Secretary Jim Mattis, White House chief of staff John Kelly,  Attorney General William Barr, national security adviser John Bolton, and even Vice President Mike Pence. 

What we have here is a parade of high-level, serious people (whatever you think about their politics) who served the guy and all came to the same conclusion, independently: He’s nuts."

If we want to stop a Trump restoration and the promised MAGA dictatorship, it’s going to require building a coalition of people who understand the stakes. And there are no messengers better equipped to convey the peril of a Trump presidency than those who lived it firsthand, on the inside.

Longwell said that, based on focus groups she’s conducted of Republican voters, “the reason they seem unbothered by Trump’s autocratic tendencies is that a lot of them don’t know about them” (although some are “perfectly fine with it”). 

The people who served Trump directly need to go on the record, as loudly and frequently as possible, about exactly why he should never get near the White House again. … They could call this project Trump Officials Against Trump.”

[…]

We need former Trump officials—people of conscience, who have not acquiesced to the authoritarianism of it all—to stand as one and to speak plainly to the American people. Again and again, until every voter has heard their voices. … It’s time to go to work. Your country needs you.

In  the 1980 and 1984 campaigns, we heard a lot about so-called “Reagan Democrats.” It’s hard not to wonder: How many “Biden Republicans” might be out there in 2024? 

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Media buries the lede (again) on Biden’s urgent address on dangers of Trump, fascism

On Thursday, Joe Biden gave one of the most important speeches of his presidency. But because it didn’t include bitter complaints about low-flow toilets, his secret plan to avoid World War II, or stream-of-consciousness musings on perennial kitchen table issues like whale-murdering windmills, the legacy media largely gave it a pass.

And though the speech at times focused on the honor and heroism of Biden’s late friend, Arizona Sen. John McCain, at no point did Biden get confused and forget that he never ran against him

What Biden did do was give a fierce defense of democracy, the Constitution, and American values—all while name-checking Donald Trump and the extreme MAGA movement that threatens the basic foundations of our republic. Unfortunately, he didn’t do it while falling over on his bike, so most Americans still don’t know about it.

RELATED STORY: Biden warns Trump is an existential threat to democracy. The media whiffs it

You’d think the current president (rightly) calling out his top political rival for being a power-mad, wannabe tinpot dictator who disdains the Constitution would merit searing, front-page coverage across the legacy media. But you’d be wrong.

Biden’s speech failed to make the front page of either The Washington Post or The New York Times, proving once again that these venerable leading lights of our fourth estate—and the herds of pundits and reporters who follow their lead—are still not taking the clear and present danger a plainly fascist Trump poses seriously enough. On the bright side, there's nothing on the Times’ front page about Hillary's emails today.

Yes, @washingtonpost, “Democracy Dies in the Darkness.” You know where else it can wither? A3, inside, which is where you buried the fiercest, highest stakes pro-democracy speech I’ve heard from a president in my lifetime.

— Jeff Sharlet (@JeffSharlet) September 29, 2023

So because American newspapers are tending to shoehorn Biden’s rhetorical triumphs somewhere between The Jumble and “Marmaduke”—if not in “Marmaduke”—these days, we in the non-legacy media are forced to take up the slack.

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You can watch the speech yourself or read the full transcript, but there are some takeaways that simply need to be repeated here verbatim, because to quote the guy who’s doing his level best to save democracy from a largely somnambulant media, “This is a big fucking deal.” 

At one point, Biden lends some outside perspective to the MAGA stew we currently find ourselves swimming in. As frogs in boiling water, we may no longer experience the right’s resurgent fascism as the four-alarm fire it is, but the rest of the world sees what’s happening in America very clearly.

For centuries, the American Constitution has been a model for the world, with other countries adopting “We the People” as their North Star as well. But as we know, we know how damaged our institutions of democracy—the judiciary, the legislature, the executive—have become in the eyes of the American people, even the world, from attacks from within the past few years.

I know virtually every major world leader. That’s what I did when I was a senator, as vice president, and now. Everywhere I go in the world—I’ve met now with over a hundred heads of state of the nations of the world—everywhere I go, they look and they ask the question, “Is it going to be okay?”

Think about this: The first meeting I attended of the G7—the seven wealthiest nations in the world—in Europe, the NATO meeting, I sat down—it was in ... January, after being elected—so late January, early February—and it was in England. And I sat down, and I said, “America is back.” And Macron looked at me, and he said, “Mr. President, for how long—for how long?”

And then, the chancellor of Germany said, “Mr. President, what would you think if you picked up the paper tomorrow—tomorrow, the London Times—and it said a thousand people broke down the doors of Parliament, marched, and killed two bobbies in order to overthrow an election of the new prime minister? What would you think then? What would America think?”

What would America think? We’d think the fish and chip shops were using lead-based newsprint to wrap their wares again. But beyond that, we’d rightly be horrified.

But that wasn’t even the biggest takeaway from the speech. Our current president also directly confronted his predecessor—and, by extension, the entire MAGA movement—over his ongoing attempts to remake this country into something more like Vladimir Putin’s Russia than LBJ’s Great Society or Ronald Reagan’s shining city on a hill.

They’re pushing a notion the defeated former President expressed when he was in office and believes applies only to him. And this is a dangerous notion: This president is above the law, with no limits on power.

Trump says the Constitution gave him, quote, “the right to do whatever he wants as President,” end of quote. I’ve never even heard a president say that in jest. Not guided by the Constitution or by common service and decency toward our fellow Americans but by vengeance and vindictiveness.

We see the headlines. Quote, “sweeping expansion of presidential power.” Their goal to, quote, “alter the balance of power by increasing the president’s authority over every part of the federal government,” end of quote.

What do they intend to do once they erode the constitutional order of checks and balances and separation of powers? Limit the independence of federal agencies and put them under the thumb of a president? Give the President the power to refuse to spend money that Congress has appropriated if he doesn’t like what it’s being spent for? ... Get rid of longstanding protections for civil servants?

[...]

Just consider these as actual quotes from MAGA—the MAGA movement. Quote, “I am your retribution.” “Slitting throats” of civil servants, replacing them with extreme political cronies. MAGA extremists proclaim support for law enforcement only to say, “We …”—quote, “We must destroy the FBI.”

It’s not one person. It’s the controlling element of the House Republican Party.

Whitewash attacks of Jan. 6 by calling the spearing and stomping of police a ... quote, a “legitimate political discourse.”

Did you ever think you’d hear leaders of political parties in the United States of America speak like that? Seizing power, concentrating power, attempting to abuse power, purging and packing key institutions, spewing conspiracy theories, spreading lies for profit and power to divide America in every way, inciting violence against those who risk their lives to keep America safe, weaponizing against the very soul of who we are as Americans.

This MAGA threat is the threat to the brick and mortar of our democratic institutions. But it’s also a threat to the character of our nation … that gives our Constitution life, that binds us together as Americans in common cause.

Biden also happened to notice another story that should have generated screaming front-page headlines in every major newspaper in the country as well as blanket condemnations from every sitting lawmaker, regardless of party:

Tomorrow, I have the honor of overseeing the change of responsibilities of the Chairman of the Joint Chiefs of Staff of the United States military from one genuine hero and patriot, Gen. Mark Milley, to another, Gen. CQ Brown—both defining leaders of our time.

And yet, here is what you hear from MAGA extremists about the retiring patriot general honoring his oath to the Constitution: quote, he’s “a traitor,” end of quote. “In times gone by, the punishment…”—quote, “In times gone by, the punishment would’ve been death,” end of quote.

This is the United States of America. This is the United States of America.

And although I don’t believe even a majority of Republicans think that, the silence is deafening.

In case you somehow missed it (you could be forgiven, because the media didn’t cover it with nearly the urgency it deserved), the quote Biden references about Milley deserving the death penalty came from Trump, who was upset that Milley failed to show him the abject loyalty he thought he deserved.

RELATED STORY: Gen. Mark Milley responds to Trump's threats while the press largely looks away

Seems like a really important story, but then the nation’s biggest outlets can’t thoroughly cover all of a fascist presidential candidate’s fascist statements, can they? You need to balance them with horse race coverage about the advanced age of the man who stands as our sole remaining bulwark against the return of an avowedly authoritarian former president. It’s just basic fairness.

In short, Biden’s speech was clear, forceful, urgent, at times funny—Biden is a charming, witty guy, despite all the chatter about his age—and most importantly, grounded in the reality of our current fraught political climate. He also showed genuine emotion when talking about the cancer that claimed the lives of both his friend McCain and his son Beau. And he was funny and gracious when responding to a group of hecklers who tried to interrupt his speech, offering to speak with them after his address instead of, say, urging members of the audience to “knock the crap out of them.”

As Biden stated in his address, “We’re at an inflection point in our history. One of those moments that not only happens once every several generations, it happens once every eight or nine generations, where the decisions made in the short period of time we’re in now are going to determine the course of this country and the world for the next six or seven decades. So you, me, every American who is committed to preserving our democracy and our constitutional protections, we carry a special responsibility. We have to stand up for American values embedded in the Constitution, the Declaration of Independence, because we know the MAGA extremists have already proven they won’t.”

Clearly, Biden knows what time it is. If only legacy media—which stands to lose the most under a second Trump term—would take a side. It’s okay to take a side if that side is pro-democracy and anti-fascist. No, really. Preserving our ever-fragile democracy is actually that important.

RELATED STORY: Media complicit in Trump's false claims about wooing union members

BONUS!

This recent commentary from MSNBC’s Mehdi Hasan on “Donald Trump’s Extremely Fascist Week” is a must-watch. Though maybe you’re not the one who needs to watch it—unless, of course, you happen to be one of the key decision-makers at The Washington Post or The New York Times.

Check out Aldous J. Pennyfarthing’s four-volume Trump-trashing compendium, including the finale, Goodbye, Asshat: 101 Farewell Letters to Donald Trump, at this link. Or, if you prefer a test drive, you can download the epilogue to Goodbye, Asshat for the low, low price of FREE